From designing and crafting jewellery at the Durban beachfront flea market to the skyscrapers of New York City – the story of Yair Shimansky is a humble one. Founder and CEO, Shimansky had a sparkle that could not be dulled, so he crafted it into an empire built on diamonds.
His first store opened in 1991 and as demand for his one-of-a-kind pieces grew, so did his brand. Yair was one of the first jewellers to introduce tanzanite to South Africa and still creates the most mesmerising pieces of wearable art with it. But the true value in a Shimansky original, is in its finer details.
